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Marc Fisher Footwear

Sponsored · Exhibit 01 · Dalli Every Season

One knee-high boot. Every season after this one.

The Dalli is our current obsession: rich suede, a clean, pared-back silhouette, a pointed square toe and a low stacked heel that keep the line sleek. In suede it softens into a natural slouch through the shaft.

Meet the Dalli Leather Flat Boot.

Dalli Leather Flat Boot
The boot that anchors every season

MARCFISHERFOOTWEAR.COM

Dalli Leather Flat Boot

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Format
Product hero
Persona
Woman building a fall closet around one knee-high boot
Reason to buy
Boots for every season
Funnel stage
Top of funnel
Product
Dalli Leather Flat Boot
Lands on
Landing page

Why it should work. The Dalli is the brand's Current Obsession pick, so cold traffic sees its editorial photo next to its own knee-high, every-season line.

Tests. The editorial Dalli photo with no price against the priced Tayla and Ainsley cards. One variable: offer or no offer.

Marc Fisher Footwear

Sponsored · Exhibit 02 · Tayla Markdown Card

The Tayla block heel boot, now $224.25.

Our Tayla Block Heel Leather Boot is now $224.25, down from $299.00. It ships free, and if it is not the one, it goes back free too. A leather block heel boot for the colder half of the year.

Check the Size Guide, then pick your Tayla.

Claim to confirm with brand: Confirm the Tayla markdown is live at launch

Tayla Block Heel Leather Boot
Free Shipping & Free Returns

Block heel boot, marked down

$224.25, was $299.00

MARCFISHERFOOTWEAR.COM

Tayla Boot: $224.25, Was $299.00

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Format
Offer on product photo
Persona
Shopper who waited for a markdown on a leather block heel boot
Reason to buy
Free shipping and free returns
Funnel stage
Bottom of funnel
Product
Tayla Block Heel Leather Boot
Lands on
Landing page

Why it should work. A real markdown on the Tayla plus free shipping answers the two objections a priced boot ad meets at the bottom of the funnel.

Tests. Whether the Tayla markdown converts warm visitors better than the return-window seal on the Ainsley card.

Marc Fisher Footwear

Sponsored · Exhibit 03 · Gradi Menu Card

Ballet flats, refined to their purest form.

The Gradi Leather Ballet Flat is all clean lines and a high-cut vamp in rich leather and suede, shaped with precision and zero excess. Understated luxury, on rotation: the Gradi is the flat you reach for first.

Clean lines, high-cut vamp, zero excess. That's the Gradi.

Claim to confirm with brand: Confirm the ballet flats photo shows the Gradi

Zero excess. On purpose.

Gradi Leather Ballet Flat

  • Clean lines
  • High-cut vamp
  • Rich leather and suede
  • Zero excess
Gradi Leather Ballet Flat

MARCFISHERFOOTWEAR.COM

Gradi Leather Ballet Flat

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Format
Menu-card split, product photo
Persona
Minimalist dresser who wants one flat with no extra detail
Reason to buy
Ballet flats in their purest form
Funnel stage
Middle of funnel
Product
Gradi Leather Ballet Flat
Lands on
Landing page

Why it should work. The Gradi description already works as ad copy. A menu card lets its four lines do the selling.

Tests. Whether a minimalist menu card beats the Amellie notes post on ballet flat clicks.

Marc Fisher Footwear

Sponsored · Exhibit 04 · Ainsley Price Drop

The detailed leather boot from our trending row, now $243.75.

Our Ainsley Detailed Leather Boot is $243.75, down from $325.00. Don't love it? Return it for a full refund or store credit within 30 days of delivery via our Returns Portal.

Thirty days to decide. The boot can stay or go back.

Claim to confirm with brand: Confirm the Ainsley markdown is live at launch

Ainsley Detailed Leather Boot
Full refund or store credit within 30 days

Detailed boot. Thirty days to decide.

$243.75, was $325.00

MARCFISHERFOOTWEAR.COM

Ainsley Boot: $243.75, Was $325.00

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Format
Offer on product photo
Persona
Boot buyer who wants a way back before paying for a detailed boot
Reason to buy
Thirty days to decide
Funnel stage
Bottom of funnel
Product
Ainsley Detailed Leather Boot
Lands on
Landing page

Why it should work. The Ainsley costs more than the Tayla, so the thirty-day return window has to carry the risk before the price lands.

Tests. The return-window seal against the free-shipping seal on the Tayla card, with the same markdown layout.

Marc Fisher Footwear

Sponsored · Exhibit 05 · Braylee Detail Chips

A combat boot, refined. Here's everything on it.

The Braylee Leather Lace Up Bootie takes the classic combat silhouette and refines it with rich suede, plush shearling trim, and a lugged sole that grounds every look. Lace-up boots with a luxe edge, in Dark Natural or Medium Grey Suede.

Pick Dark Natural or Medium Grey. Lace it up.

Claim to confirm with brand: Confirm the booties photo shows the Braylee

Braylee Leather Lace Up Bootie
Four details. One combat boot.
  1. 1Rich suede
  2. 2Plush shearling trim
  3. 3Lugged sole
  4. 4Lace-up front

MARCFISHERFOOTWEAR.COM

Braylee Leather Lace Up Bootie

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Format
Product photo, ingredient chips
Persona
Combat-boot wearer who wants suede and shearling this fall
Reason to buy
Lug soles that ground every look
Funnel stage
Middle of funnel
Product
Braylee Leather Lace Up Bootie
Lands on
Landing page

Why it should work. Shearling trim and a lugged sole are visible details. Chips point at them, so the Braylee photo explains itself.

Tests. Material chips against the Braylee buff doge meme: same product, same lug-sole reason to buy.

Marc Fisher Footwear

Sponsored · Exhibit 06 · Lug Sole Lineup

Lug soles, three ways: knee-high, bootie, loafer.

Our lug sole edit runs from the Sadler knee-high to the Meeme loafer. In the middle sits the Shylina Leather Lug Sole Bootie: a sleek shaft, round toe, and grounded sole in rich leather. No excess, all attitude.

Start with the Shylina, then work outward.

Sadler: knee-high

Sadler: knee-high

Shylina: bootie

Shylina: bootie

Meeme: loafer

Meeme: loafer

Grounded, from knee-high to loafer

Every sole lugged

MARCFISHERFOOTWEAR.COM

Shylina Leather Lug Sole Bootie

Shop the Shylina
Format
Three-photo collage
Persona
Woman adding a lug sole to a sleek fall closet
Reason to buy
Lug soles that ground every look
Funnel stage
Top of funnel
Product
Shylina Leather Lug Sole Bootie
Lands on
Landing page

Why it should work. The Sadler, Shylina and Meeme all have lug soles. A collage shows that range in one frame and sends people to the bootie.

Tests. A collage of three lug-sole styles against a single Shylina shot in a later round.

Marc Fisher Footwear

Sponsored · Exhibit 07 · Taten Trending Shot

The wedge slingback in our Trending row.

Meet the Taten Leather Wedge Slingback Pump, a leather pump with a wedge heel and a slingback strap. It comes with Free Shipping & Free Returns, so you can see the Taten with your own fall closet before you decide.

Shop Taten, from our Trending edit.

Claim to confirm with brand: Confirm the Taten is still in the Trending row

Taten Leather Wedge Slingback Pump
Trending

A wedge, but make it a slingback

MARCFISHERFOOTWEAR.COM

Taten Leather Wedge Slingback Pump

Shop Taten
Format
Full-bleed photo
Persona
Office dresser looking for a heel that isn't a stiletto
Reason to buy
Free shipping and free returns
Funnel stage
Top of funnel
Product
Taten Leather Wedge Slingback Pump
Lands on
Landing page

Why it should work. The Taten leads the homepage Trending row. Free shipping and free returns lower the bar for a first wedge slingback.

Tests. Whether a full-bleed Taten photo with the Trending seal pulls cheaper clicks than the Danai and Taten poll.

Marc Fisher Footwear

Sponsored · Native 01 · Amellie Notes List

The flat you've been describing in your notes app.

The Amellie Leather Ballet Flat is the purest version: soft leather, a gathered topline and a delicate bow at the vamp. Ballet flats are the silhouette that never needs a reason. Pared-back, polished, made to wear on repeat.

Check every line off with the Amellie.

Claim to confirm with brand: Confirm the ballet flats photo shows the Amellie

Amellie Leather Ballet Flat

Notes

Fall flats: what I actually want

  • soft leather
  • a little bow, not a big one
  • goes with jeans and dresses
  • wear on repeat

MARCFISHERFOOTWEAR.COM

Amellie Leather Ballet Flat

Shop Now
Format
Notes app over product photo
Persona
List-maker who plans a fall closet in her phone notes
Reason to buy
Made to wear on repeat
Funnel stage
Top of funnel
Product
Amellie Leather Ballet Flat
Lands on
Landing page

Why it should work. A phone notes list reads like the customer's own wish list, and the Amellie description answers every line of it.

Tests. Native notes format against the Amellie expanding-brain meme: same flat, same wear-on-repeat reason.

Marc Fisher Footwear

Sponsored · Native 02 · Blaynie Group Chat

Grey suede, shearling trim, lug sole. The group chat settled it.

The Blaynie Leather Lug Sole Bootie is where Chelsea boots meet cozy, modern style: rich suede, plush shearling trim and a lugged sole, as grounded as it looks. Ours comes in Medium Grey Suede.

Send the Blaynie to your group chat.

Claim to confirm with brand: Confirm the booties photo shows the Blaynie

Jess

ok which boots do I get this fall

Blaynie Leather Lug Sole Bootie

the Blaynie. grey suede, shearling trim, lug sole

ok adding it to my bag

MARCFISHERFOOTWEAR.COM

Blaynie Leather Lug Sole Bootie

Shop Now
Format
Message thread with photo
Persona
Friend who asks the group chat before every boot purchase
Reason to buy
Lug soles that ground every look
Funnel stage
Middle of funnel
Product
Blaynie Leather Lug Sole Bootie
Lands on
Landing page

Why it should work. Boot purchases get asked in group chats. A chat thread puts the Blaynie in the answer slot, with its real materials.

Tests. Chat thread against the Blaynie gru-plan offer ad: a product answer versus a welcome-offer push.

Marc Fisher Footwear

Sponsored · Native 03 · Kitten or Wedge Poll

Kitten heel bootie or wedge slingback? Vote, then keep the winner.

The Danai Kitten Heel Leather Ankle Bootie or the Taten Leather Wedge Slingback Pump? Can't pick? Return it for a full refund or store credit within 30 days of delivery via our Returns Portal.

Try the Danai and the Taten. Keep the winner.

Danai kitten heel
Taten wedge

Kitten heel or wedge this fall?

Danai kitten heelTaten wedge

MARCFISHERFOOTWEAR.COM

Danai Kitten Heel Ankle Bootie

Shop Now
Format
Stories poll
Persona
Undecided shopper torn between a kitten heel and a wedge
Reason to buy
Thirty days to decide
Funnel stage
Middle of funnel
Product
Danai Kitten Heel Leather Ankle Bootie
Lands on
Landing page

Why it should work. The poll pairs two styles from the Trending row. The thirty-day return window removes the cost of picking wrong.

Tests. Story poll engagement on the Danai and Taten, and whether voters click through to the returns answer.

Marc Fisher Footwear

Sponsored · Native 04 · Loafer Camera Roll

A loafer with a lug sole, for every weekend photo.

The Meeme Lug Sole Loafer puts a lugged sole under a classic loafer, for Saturday errands and Sunday dinners alike. New here? Get 15% off your first order! Sign up now, then start with the Meeme.

Welcome offer first, Meeme second.

Claim to confirm with brand: Confirm the loafer in the banner is the Meeme

Meeme Lug Sole Loafer
RecentsSaturday
morning
Edit

Weekend dump: same loafers, every photo

MARCFISHERFOOTWEAR.COM

Meeme Lug Sole Loafer

Sign Up
Format
Camera-roll share
Persona
First-time buyer who lives in loafers on weekends
Reason to buy
Welcome offer on a first order
Funnel stage
Middle of funnel
Product
Meeme Lug Sole Loafer
Lands on
Landing page

Why it should work. A camera-roll post makes the Meeme look worn, not staged. The first-order offer gives new visitors a reason to sign up.

Tests. The welcome offer on a native loafer post against the same offer in the Blaynie gru-plan meme.

Marc Fisher Footwear

Sponsored · Native 05 · Sadler Boot Checklist

Your boot checklist, and the one boot that ticks every line.

The Sadler Leather Lug Sole Boot delivers a sleek knee-high silhouette in rich leather, grounded by a lugged sole that adds just enough edge. Designed for every season, no reinvention needed.

Knee-high, leather, lug sole. Done: the Sadler.

Claim to confirm with brand: Confirm the boots photo shows the Sadler

Sadler Leather Lug Sole Boot

Notes

Boot list: knee-high, leather, lug sole

  • knee-high, not ankle
  • rich leather
  • lug sole for edge
  • works every season

MARCFISHERFOOTWEAR.COM

Sadler Leather Lug Sole Boot

Shop Now
Format
Notes app over product photo
Persona
Practical buyer who wants one knee-high boot for all year
Reason to buy
Boots for every season
Funnel stage
Middle of funnel
Product
Sadler Leather Lug Sole Boot
Lands on
Landing page

Why it should work. The Sadler description already reads as a checklist: knee-high, rich leather, lugged sole, every season.

Tests. A notes checklist for the Sadler against the Sadler two-buttons meme: list logic versus joke.

Marc Fisher Footwear

Sponsored · Meme 01 · Drake Dalli Slouch

Stop rebuying knee-high boots. Get the one that slouches.

The Dalli Leather Flat Boot is the knee-high boot that anchors every season. The suede version softens into a natural slouch through the shaft, while leather keeps a more defined shape. Pick your Dalli.

Suede for slouch, leather for shape. Both are Dalli.

Suede that slouches the right way

Drake Hotline Bling meme about Marc Fisher Footwear

Rebuying knee-high boots every single fall

One Dalli that anchors every season

Marc Fisher Footwear

MARCFISHERFOOTWEAR.COM

Dalli Leather Flat Boot, Suede

Shop Now
Format
Meme template, product swapped in
Persona
Woman who replaces her knee-high boots every fall
Reason to buy
Boots for every season
Funnel stage
Top of funnel
Product
Dalli Leather Flat Boot
Lands on
Landing page

Why it should work. The Dalli suede-versus-leather line is a real choice. Drake turns that choice into a joke about rebuying boots.

Tests. Whether the Dalli meme reaches colder audiences than the Dalli editorial hero at the same budget.

Marc Fisher Footwear

Sponsored · Meme 02 · Two Buttons Sadler

Lug sole or sleek knee-high? You don't have to choose.

The Sadler Leather Lug Sole Boot is a sleek knee-high silhouette in rich leather, grounded by a lugged sole that adds just enough edge. One boot covers both buttons, designed for every season.

Press both. It's the Sadler.

Edge or sleek? Why not both

Two Buttons meme about Marc Fisher Footwear

A lugged sole with edge

A sleek knee-high in leather

Me, with room for one fall boot

Marc Fisher Footwear

MARCFISHERFOOTWEAR.COM

Sadler: Knee-High With a Lug Sole

Shop Now
Format
Meme template, product swapped in
Persona
Indecisive boot shopper choosing between edge and polish
Reason to buy
Boots for every season
Funnel stage
Top of funnel
Product
Sadler Leather Lug Sole Boot
Lands on
Landing page

Why it should work. The Sadler is both a lug-sole boot and a sleek knee-high, which is exactly what the two-buttons template needs.

Tests. The two-buttons meme against the Sadler notes checklist, on click-through for the same product.

Marc Fisher Footwear

Sponsored · Meme 03 · Galaxy Brain Flats

The ballet flat that never needs a reason, explained in four levels.

Ballet flats are the silhouette that never needs a reason. The Amellie Leather Ballet Flat is the purest version, crafted in soft leather with a gathered topline and a delicate bow at the vamp.

Pared-back, polished, made to wear on repeat.

Peak style is wearing it again

Expanding Brain meme about Marc Fisher Footwear

Buying a new flat for every outfit

Buying one flat with a bow

One soft leather flat with a gathered topline

Wearing the Amellie on repeat, no reason needed

Marc Fisher Footwear

MARCFISHERFOOTWEAR.COM

Amellie Ballet Flat in Black Leather

Shop Now
Format
Meme template, product swapped in
Persona
Woman who owns too many shoes and wears the same flat
Reason to buy
Made to wear on repeat
Funnel stage
Top of funnel
Product
Amellie Leather Ballet Flat
Lands on
Landing page

Why it should work. The Amellie copy already says flats never need a reason. The brain levels end on wearing it on repeat.

Tests. Meme humor against the Amellie notes post, on reach among ballet flat buyers.

Marc Fisher Footwear

Sponsored · Meme 04 · Malley Hot Take

Hot take: the wedge mule is a fall shoe. Change our mind.

The Malley Leather Wedge Mule is a leather mule on a wedge heel. Try it with denim and knits. Order it with Free Shipping & Free Returns and test our take in your own closet before you argue.

Argue with us after the Malley arrives.

Wedge mules in October? Hear us out

Change My Mind meme about Marc Fisher Footwear

The Malley wedge mule is a fall shoe

Marc Fisher Footwear

MARCFISHERFOOTWEAR.COM

Malley Leather Wedge Mule

Shop Now
Format
Meme template, product swapped in
Persona
Woman who packs away mules once the leaves turn
Reason to buy
Free shipping and free returns
Funnel stage
Middle of funnel
Product
Malley Leather Wedge Mule
Lands on
Landing page

Why it should work. Wedge mules read as summer. A change-my-mind sign on the Malley starts an argument, and free returns settle it.

Tests. Whether a debate hook on the Malley earns comments and cheaper reach than product-first ads.

Marc Fisher Footwear

Sponsored · Meme 05 · Gru Plan Welcome Offer

The plan for your first pair: sign up, save, and then the twist.

Sign up for Marc Fisher LTD emails and get 15% off your first order. Put it toward the Blaynie Leather Lug Sole Bootie in Medium Grey Suede, with plush shearling trim and a lugged sole.

Free Shipping & Free Returns come with it.

Step one: sign up. Step two: Blaynie.

Gru's Plan meme about Marc Fisher Footwear

Sign up for Marc Fisher LTD emails

Get 15% off your first order

Realize shipping is free too

Realize shipping is free too

Marc Fisher Footwear

MARCFISHERFOOTWEAR.COM

15% Off Your First Order

Sign Up
Format
Meme template, product swapped in
Persona
New subscriber eyeing a suede bootie for her first order
Reason to buy
Welcome offer on a first order
Funnel stage
Bottom of funnel
Product
Blaynie Leather Lug Sole Bootie
Lands on
Landing page

Why it should work. The welcome offer and free shipping are the two real offers. Gru-plan stacks both on the Blaynie in one meme.

Tests. The welcome-offer meme on the Blaynie against the Meeme camera-roll post carrying the same offer.

Marc Fisher Footwear

Sponsored · Meme 06 · Buff Doge Braylee

Combat boots, before and after the Braylee.

Same lace-up attitude, now in rich suede with plush shearling trim and a lugged sole that grounds every look. That's the Braylee Leather Lace Up Bootie: lace-up boots with a luxe edge.

The combat boot, refined. Meet the Braylee.

Your combat boot, but with shearling

Buff Doge vs. Cheems meme about Marc Fisher Footwear

Braylee: rich suede, shearling trim, lugged sole

A plain combat boot with nothing extra

Marc Fisher Footwear

MARCFISHERFOOTWEAR.COM

Braylee: Combat Boot, Refined

Shop Now
Format
Meme template, product swapped in
Persona
Woman who has worn the same combat boots for years
Reason to buy
Lug soles that ground every look
Funnel stage
Top of funnel
Product
Braylee Leather Lace Up Bootie
Lands on
Landing page

Why it should work. Buff doge shows the Braylee as the stronger version of a boot the viewer already owns, using its own materials.

Tests. This meme against the Braylee chips ad: same materials, humor versus product photo.

Photography and product names belong to Marc Fisher Footwear. Every ad lands on a page in this package. Memes use real, recognizable templates with Marc Fisher Footwear product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.